As we move into 2024, staying updated with the latest SEO practices is more critical than ever. SEO is a powerful tool for driving traffic and growing your business, but it’s easy to make mistakes that can sabotage your efforts.
Our SEO experts in Kolkata suggest 10 SEO mistakes to avoid in 2024, helping you ensure that your website remains competitive and successful.
Overlooking Mobile Optimization
With mobile traffic now surpassing desktop traffic, optimising your website for mobile devices is essential. Our SEO company in Kolkata can help you with that. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version for ranking.
Ignoring Core Web Vitals
Core Web Vitals, which include loading speed, interactivity, and visual stability, are now key ranking factors. Failing to optimise these aspects can cause your site to drop in rankings.
Overemphasise Keywords
While keywords are crucial for SEO, focusing too much on them can lead to keyword stuffing, which harms your rankings. In 2024, prioritise creating high-quality content that naturally incorporates relevant keywords while providing valuable information to your audience. Search engines favour content that is informative and user-focused over content that is stuffed with keywords.
If you are looking for services relating to SEO in Kolkata contact Tech Wishes now. Also Read: Best SEO Companies in Kolkata to Boost Your Rankings on SERPs
Neglecting Local SEO
Local SEO is vital for businesses targeting specific geographic areas. Ignoring it means missing out on potential customers who are searching for services in your area. To optimise for local SEO, keep your Google My Business profile updated, use local keywords, and encourage customer reviews.
Underestimating the Importance of Backlinks
Backlinks remain one of the most significant ranking factors in SEO. However, the quality of your backlinks is more important than quantity. Our SEO agency in Kolkata focuses on earning high-quality backlinks from reputable sites within your industry. Avoid spammy link-building tactics, as these can lead to penalties and damage your site’s reputation.
Failing to Update Old Content
Content can become outdated over time, leading to a decline in traffic and rankings. Regularly review and refresh your old content to ensure it remains relevant and accurate.
Ignoring Voice Search Optimization
Voice search is becoming increasingly popular, yet many businesses overlook optimising their content for it. To capture voice search traffic, focus on natural language and long-tail keywords, and structure your content to answer common questions directly.
Neglecting Structured Data
Structured data, or schema markup, helps search engines understand your content better and can lead to enhanced search results like rich snippets. Implementing structured data can improve your visibility in search results and increase click-through rates.
Overlooking Data Analytics
Ignoring data is one of the biggest mistakes in SEO. Without analysing your website’s performance, you won’t know what’s working and what needs improvement. Regularly review your analytics to track key metrics like traffic, bounce rates, and conversions, and use this data to refine your SEO strategy.
Also Read: SEO Trends in 2024 and How to Adapt
Misaligning SEO with Business Goals
Your SEO strategy should align with your overall business objectives. Whether your goal is to increase sales, generate leads, or build brand awareness, make sure your SEO efforts are focused on attracting the right audience.
By focusing on the right strategies and staying up-to-date with SEO best practices from our best SEO company in Kolkata, you can ensure your website remains competitive and successful in the ever-evolving digital landscape.
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