In the competitive world of digital marketing, search engine optimization (SEO) is the cornerstone of driving organic traffic to your website. If you want to see a quick and noticeable boost in your website’s traffic, having a solid SEO strategy is essential. As the best SEO company in Kolkata, Tech Wishes has crafted a comprehensive checklist to help you optimise your site and start seeing results—quickly.
Conduct a Thorough Website Audit
Here's what to focus on:
Check for Broken Links: Use tools like Screaming Frog or Ahrefs to find and fix any broken links. Broken links can hurt user experience and your SEO rankings.
Analyse Site Speed: A slow website can drive users away. Use Google PageSpeed Insights to identify areas where your site’s loading time can be improved.
Ensure Mobile-Friendliness: With more users browsing on mobile devices, your site must be mobile-friendly. Google’s Mobile-Friendly Test can help you assess and improve your site’s responsiveness.
Optimise Your On-Page Elements
Here’s a quick checklist from our SEO service provider in Kolkata:
Title Tags: Your title tags should be clear, concise, and include your primary keyword. Keep them under 60 characters to avoid truncation in search results.
Meta Descriptions: Write compelling meta descriptions that accurately describe the content of your page and include relevant keywords. This not only helps with SEO but also increases your click-through rate.
Header Tags (H1, H2, H3): Use header tags to structure your content. The H1 tag should contain your primary keyword, and subheadings (H2, H3) should be used to organise your content logically.
Image Alt Text: Every image on your site should have alt text that describes the image and includes relevant keywords. This helps with both accessibility and SEO.
Keyword Research and Targeting
Here’s how our SEO expert in Kolkata approaches keyword research:
Identify Primary Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords that have high search volume but low competition. Focus on long-tail keywords that are more specific and likely to convert.
Incorporate Keywords Naturally: Once you’ve identified your target keywords, incorporate them naturally into your content, including in the title, meta descriptions, headers, and throughout the body text. Avoid keyword stuffing, which can lead to penalties.
Analyse Competitors: Look at what keywords your competitors are ranking for and identify opportunities to target similar or related keywords.
Create High-Quality, Engaging Content
Here’s how to create content that boosts your SEO:
Focus on User Intent: Your content should address the needs and questions of your target audience. Understand what your users are searching for and create content that provides value.
Use a Variety of Content Types: Diversify your content with blogs, videos, infographics, and podcasts. This not only appeals to different audience preferences but also improves your chances of ranking in different types of search results.
Update Existing Content: Regularly review and update your existing content to keep it fresh and relevant. This can also help improve its ranking. Our SEO company in Kolkata can help you with that.
Optimise for Local SEO
Here’s how to get started:
Claim and Optimise Your Google My Business Listing: Ensure that your Google My Business profile is complete, accurate, and includes your primary keywords. Encourage satisfied customers to leave reviews, as this can improve your local rankings.
Build Local Backlinks: Partner with local businesses or participate in local events to earn backlinks from reputable local sites.
Boosting your website’s traffic overnight might sound like a tall order, but by following this SEO checklist, you can make significant strides quickly.
Ready to see your traffic soar?
Contact Tech Wishes, the best SEO agency in Kolkata today and let’s make your website the go-to destination for your target audience!
Comments