If you're spending your money on SEO and are not getting the expected returns, it is now the right time to assess your strategy. SEO can be very long-term, and our SEO experts in Kolkata suggest that typical mistakes will keep it stuck on low-traffic pages.
Here's the list of main reasons your SEO strategy isn't working—and what you can do to make them work.
Failure to Use Targeted Keywords
The most common mistake is targeting the wrong keywords. If you focus only on high-volume, generic keywords, you will find it hard to rank against competitors. Similarly, failing to use keywords specific to your business niche or local area can leave you lost in the search results.
Solution: Detailed keyword analysis. Using tools like Google's Keyword Planner or SEMrush will enable you to find keywords that balance search volume with the relevance of your target audience. Never forget long-tail keywords; they're not competitive and bring specific, ready-to-convert users.
Overlooking Technical SEO
Even if you are contending with really great content, technical problems may have an effect on the indexing of your site by a search engine. The most common issues here are slow page load time, no friendliness for mobile devices, and broken links. In case a search engine can't crawl your site very easily, then your site is not going to rank.
Solution: Our SEO service provider in Kolkata runs a site audit using tools like Ahrefs or Google Search Console. Identify issues like slow pages, non-optimized images, and improper usage of tags. Ensure that your website is mobile-friendly and well-structured so that it is crawlable.
Poor quality content
Content is the backbone of SEO, but all content is not the same. Keyword-stuffed, or badly written content will not rank and even if it does rank will not engage readers. It's the high-quality content that is valuable, solving a user's need for which search engines would want to rank first.
Solution: creating informative content that may be based on high-extent research that answers related queries, bringing value to readers, while not overcrowding the same with keywords but more focused on readability, originality, and usefulness. Periodic updation of old work so that both old and new are kept very well.
No inbound links
Backlinks are very important for SEO because they tell the search engines that other sites trust your content. This, however, is not just about any kind of link; quality matters. Low-quality links coming from irrelevant or spammy websites may even hurt your ranking.
Solution: SEO in Kolkata focuses on quality content that people would want to link to should be developed organically. Request guest posting opportunities and other partnerships in the industry with good sites. High-quality links send a signal of authority to search engines. Therefore, your site builds up the credibility of that content.
What is SEO all about?
SEO is a technical process, and avoiding these few common mistakes will help you establish a strong ground for search visibility. Here at Tech Wishes, the best SEO agency in Kolkata we have data-driven SEO strategists, customising solutions to your particular business needs. We're here to fix what is holding you back and we can help you climb up to those search rankings and drive some traffic that converts.
You can get in touch with our team today for the results your brand deserves!
Comments